Joe Cole

Former England Footballer, Founding Member of Heroes

Former England Footballer and now BT Sport pundit, Joe Cole has wholeheartedly committed his dedication to the cause, as Founding Member for Heroes, and will play a key role in leading this important initiative to help NHS workers on the front line. Joe is passionate about this project and has offered to support the initiative not just in the short term but beyond.

Carly Cole

Founding Member of Heroes

Carly, former fitness and wellbeing trainer (and wife of Joe Cole), shares her husband’s passion for this worthy cause. Always keeping her finger on the pulse, she's a regular attendee of global health and wellbeing events, keeping up to date with new movements and ideas to ensure health is always a key part of her family’s life. It was therefore a natural step for her to become involved with a cause that supports the wellbeing of others. Carly plays an instrumental role in the day to day operations of Heroes, working with partners and individuals to bring much needed support and services to the NHS frontline, where it is needed most. Carly is passionate, committed and dedicated to the cause and excited to be involved from the start.

Tamara Ecclestone

Business woman and TV personality

Born in Milan and educated in London, Tamara is first and foremost a mother to Sophia and wife to Jay Rutland. She's a well-known television personality and business woman. Following in her family’s footsteps, Tamara began her career on TV screens reporting for F1 while also modelling for Armani. Tamara furthered her career in TV contributing to a wide-range of channels including Sky 1, ITV, Channel 4 and the BBC. She was last seen on our screens in her own reality TV show 'Tamara's World' on ITVBe. As well as her business projects Tamara works closely with charities close to her heart. Tamara is honoured to have joined forces with her husband Jay in becoming ambassadors for HEROES, giving them the opportunity to passionately try and raise awareness for this incredible project.

Jay Rutland

Entrepreneur and Creative Director at Maddox Gallery

Jay joins Heroes as an ambassador alongside his wife Tamara Ecclestone, to help raise vital funds for the welfare and wellbeing of NHS staff fighting the COVID-19 pandemic. Jay is spearheading an initiative called ‘Art For Heroes’ by Maddox Gallery, an exclusive collection of artwork for sale donated by over 30 artists on By purchasing an artwork, you are supporting our doctors and nurses with full proceeds going to assist our NHS heroes across the country. Under his stewardship, philanthropy has become central to Maddox Gallery’s ethos with the team and its artists having helped raise over £5 million for a number of charities since the company’s inception four years ago.

Sam Curran

Professional England Cricketer

Sam Curran is a professional cricketer who plays for England and Surrey CCC. Sam was voted 2019 Wisden Cricketer of the Year after a successful 2018 where he was Player of the Series against India; awarded a central contract by the ECB at the age of 20 and became the highest auctioned overseas IPL player for the 2019 season. Sam has more recently been selected by the Chennai Super Kings for the postponed IPL 2020. Working with charitable organisations and fundraisers is something close to Sam’s heart. Together with his brother Tom, they are the first cricketers to have a partnership with Great Ormond Street displaying their brand on the back of their bats. During this difficult time, Sam has been hugely proud to be part of the amazing charity HEROES, 'Help Them Help Us' and he is committed to helping the on-going Covid19 situation and wants to thank all the people who have made kind donations already.

Francesco Mazzei


After opening successful restaurants all over the world, Francesco Mazzei settled in London to open his first of many Italian inspired restaurants, L’Anima. His passion for authentic Italian food lead to publishing his first cook book in 2015 - Mezzogiorno - recipes from southern Italy. Francesco soon became known for his true love of real Italian food and he was appointed Chef Patron at D&D’s Sartoria in Saville Row. His restaurant Radici soon followed as did his latest venture Fiume in Battersea, which is inspired by flavours of the Amalfi coast.

Matthew Jordan

Professional Golfer

Matthew is 24, from Hoylake and a member of Royal Liverpool Golf Club. He had a hugely successful amateur career, winning multiple European titles and qualifying for the 2017 Walker Cup in California. He reached number 1 in the European Amateur rankings and number 4 in the world before turning professional in 2018. Matthew’s maiden pro victory came at the Italian Challenge in June 2019, which helped to earn full European Tour status for 2020. Away from Golf, Matthew is a huge sports fan in general and a Liverpool FC supporter.